Preschool Communication & Parent Engagement Strategy

Project Overview

Rooted in the Reggio Emilia philosophy, L’Atelier School is not a school with an atelier—it is an atelier with a school inside. Its pedagogy treats art as a language for learning, a medium through which children explore scientific concepts, mathematical thinking, kinesthetics, and the many expressive “languages” that shape their theories about the world.

To support this unique educational identity, the school needed a communication strategy that would honor its long-standing documentation practices, strengthen its relationship with families, and reflect its image as a community of artists, researchers, and learners.

My Role

I was brought in to refresh, modernize, and strengthen the school’s communication and parent engagement systems—not to invent them, but to enhance what already existed, making the school’s philosophy more visible, accessible, and cohesive across channels.

My contributions included:

• Redesigning and updating class journals: Improved the visual layout and narrative flow of existing journals to better showcase children’s inquiry processes, teacher reflections, and the deep documentation work central to Reggio-inspired pedagogy.

• Supporting classroom documentation: Provided photography, writing, and reporting support to help teachers communicate learning as an evolving, shared research process.

• Creating and launching the PAL Parent Newsletter: Designed and established a new communication channel for the Parent Association (PAL) to highlight community updates, learning moments, and school-wide initiatives.

• Enhancing orientation and first-day communications: Developed clear, aesthetically aligned materials that welcomed parents into the school’s identity, expectations, and learning culture.

The result was a more coherent, modern, and philosophically aligned communication experience, one that deepened trust, clarity, and community among parents, teachers, and leadership.